The American Arena League is entering a new era.

With a bold rebrand, the AAL is elevating arena football to new heights — modernizing its look, expanding its reach, and strengthening its commitment to teams, athletes, and fans nationwide. This rebrand reflects more than just a fresh identity; it represents the league’s evolution, its vision for the future, and its drive to deliver fast-paced, high-energy football like never before.

 

The new AAL brand honors the league’s roots while embracing innovation, ensuring that arena football remains exciting, accessible, and built for the next generation.